Is Email Marketing A Good Part Of My Online Business?

Is Email Marketing A Good Part Of My Online Business?
Is Email Marketing A Good Part Of My Online Business?

The most effective approach to communicating with your customers is through email marketing. In essence, email marketing is when a blog owner sends their readers pertinent information about their goods or services.

 

Is Email Marketing A Good Part Of My Online Business?

Email marketing is the method used by business owners most frequently to build relationships with their clients. Compared to networking and sponsored advertisements, email marketing is a more comprehensive form of communication. This creates the strongest bond between you two because it’s a constant or first-person interaction between a blog owner and an email opt-in subscriber (your clients or readers).

This establishes the strongest relationship between the both of you, being a prominent way to grow your business and increase traffic, conversions & sales. And it works effectively or perfectly to increase conversions and sales no matter what your niche might be.

You might be a stay-at-home mom who is planning for the future and wants to create an internet brand that will result in an exciting and successful life soon. Or perhaps you are a driven content writer who is passionate about setting up a remote business that allows you the independence and flexibility to develop long-term projects that you like working on at your own speed.

Aweber and MailChimp are all email marketing tool that gives users a free plan. You can send up to 10,000 emails every month for free and have access to up to 2000 contacts. Where do you begin when attempting to create a mailing list for the first time?

Step 1: Increase traffic to your website, blog, and social network accounts

It will be more difficult for you to expand your mailing list if you don’t have the correct vision for your blog or website. Focusing on driving more visitors to your blog and website by concentrating on a certain niche demographic is one of the first steps to creating a mailing list.

To boost your traffic, you could:

1. Make connections with influential online voices or ardent specialists.

2. regularly post to and share on social media.

3. Put SEO best practices to use when creating content (focusing on Pinterest and Google).

4. submit worthwhile guest content to reliable blogs.

5. Continue to participate in and/or make a contribution to online communities.

You don’t need a specific quantity of targeted readers, visitors, or numerous social media followers to start using email marketing. The pros strongly advise you to begin growing your email list as soon as possible so you can truly develop an engaged specialized audience.

Step 2: Encourage Visitors and Followers to Join Your Mailing List

You’ll want to encourage blog readers to join your email list as you steadily increase your online following. You should strategically tailor your podcast, video, or lesson material to your intended lead magnet.

A strong landing page and an email opt-in form that links to a lead magnet or tripwire offer that is completely free to download are two good methods to accomplish this. You can simply solicit suggestions from your email/blog readership if you’re unsure of the practical concepts required for creating lead magnets or tripwire offers.

Step 3: To Your Potential Subscribers, Send an Automated Email Series

Some readers of your blog who later sign up for emails will be automatically added to your mailing list. They’ll get your lead magnets or tripwire offers, indicating that they’ve been interested in your automated email campaign. In addition to educating your audience about a speciality subject, you can also provide them with pertinent updates and client testimonials.

Give your audience the choice to select the type of material they want to receive if you want to get the most out of your email series. Your email marketing efforts will soar with the help of this effective email segmentation strategy. You may always share blog broadcasts with them on a regular basis or simply direct them to other email series as part of the strategy to precisely nurture your email subscribers. By doing this, you can ensure that your email readership only receives the most pertinent and necessary content.

 

How to Collect Emails Addresses for Marketing Purposes

An email is a fantastic tool for digital marketing. It enables your company to interact with prospects in ways that no other marketing medium can thank for its broad reach and viral potential. You must first compile a list of email recipients. There are many obstacles that can hinder you from building a strong email list, including time constraints and a lack of knowledge regarding how to write great emails.

How to get emails for marketing

Thankfully, there are several simple methods to gather email addresses so that you may benefit from email marketing. To increase subscribers, we’ve compiled the greatest email list-building strategies.

1. Consult with friends, family, and coworkers

2. Consult prospects and clients

3. Record emails from your closing/signature;

4. Promote email forwarding

5. Use regular mail to send postcards

6. Provide gifts

7. Signup form on your website or landing page

8. Improve the position of your current form.

9. Use pop-ups

10. Offer rewards for purchases

11. Hold a competition to gather subscribers

12. Speak with your social media fans

13. Include a form on your Facebook business page

14. Use a tweet pinned to encourage signups.

15. Spend money on online advertising

16. Contribute to other industry blogs

17. Promote your list on a different list.

Obtain extra email addresses using current connections.

Connecting with current friends, coworkers, and any existing subscribers is one of the simplest ways to get started. This can feel the least intimidating, making it a fantastic place to start if you’re starting from scratch. You only need to ask!

Before you reach out to people, there are a few best practices you should keep in mind:

  • Send messages to those with whom you are in contact. The stranger you met on Facebook who you have no memory of is probably not the ideal match.
  • Use the WIIFM acronym (What’s in it for me? Make sure to explain how your information, whether it’s a newsletter, email course, case study, or something else different, will help them or their buddy every time you message someone.
  • Be genuine. Be open and honest as you discuss your experience and express your emotions. People will join up and spread the word about your sign-up page because they want to assist YOU.

1. Consult with friends, family, and coworkers

 

Invite your current contacts to subscribe to your email list. Although some of your connections might not be personally interested in the information, they could know someone who is. Inform them of your plans to create an email list and your motivations. A fantastic strategy to spread the word about your message is by utilizing your network.

 

You should be more informal in a text message than in an email. While email templates are a fantastic place to start, be sure you customize them based on the relationship you have with the recipient and the nature of your request. You shouldn’t read from a script you composed in advance when speaking to someone in person.

2. Consult prospects and clients

Ask them directly to sign up for your email list or newsletter whenever they make a purchase from you or make contact with you. Give them something useful instead, like a free ebook or template, that could immediately help them. You will have 100 email addresses in one month if you make “the big ask” five times per day for one workweek.

3.  capture emails with your closing or signature

In your email signature, provide a succinct call to action and a link to a form or landing page. If you send out emails frequently, this might not result in a flood of new email signups, but it is a simple, passive technique to raise awareness. Don’t forget to have team members update their signatures and other email signatures (such as customer service email) updated.

 

4. Promote forwarding

One of the oldest and most effective forms of advertising is word-of-mouth, and email provides the ideal platform for recommending it to your subscribers. Contact your current subscribers and ask them to tell their friends about your email. Update your template to include buttons for social sharing. Include a section in your newsletter encouraging readers to spread the word about your message. Include a link to your sign-up page or hosted web form after that so that potential subscribers can subscribe from your email.

 

5. Send postcards via snail mail

AWeber, an avid supporter of AWeber on Facebook, insists on mailing postcards to prospects. Sending them a postcard with a complimentary offer will help you collect the email addresses of your offline clientele, she advises. Sending a customer a personalized, handwritten note or postcard if you know their postal address demonstrates that you promote ethically.

How to get emails from your website

There are frequent opportunities for website enhancement right in front of you. In many cases, an email marketing plan begins with a generic aim, such as “subscribe to our newsletter,” and then gradually adds more specific email capture targets.

1. Offer freebies

You can also gather email addresses by giving away things for free. Nothing is more appealing to a prospective consumer than a free item (also known as a lead magnet) or a quick look at a service they don’t currently have.

You are a professional in your field, regardless of the subject of your newsletter. Create a brief primer on your sector, provide free templates, or send your email list an exclusive copy of your most recent podcast.

It’s the ideal incentive for prospects who might be debating whether to sign up for your newsletter as long as your free gift relates to the information in it.

 

2. Make sure a form is present throughout your website

It’s best to include an email signup form on nearly every page of your website so that visitors can easily and quickly sign up for your emails. This is the most straightforward step in building an email list, but companies who only pay attention to the homepage or “top pages” sometimes overlook it. Visitors are very unlikely to land on your landing page immediately if they are coming through Google, Facebook, or a link published on a blog.

 

3. Optimize your current form placement

If your website doesn’t have a signup form that is visible on every page, experiment with where it appears on different page templates. For instance, if you simply include a sign-up form in your blog entries at the bottom, it won’t receive nearly as much attention as if it were in the sidebar or in the middle of the article. The webform should typically be shown above the fold (the section of your website that is visible without scrolling).

 

4. Review what info you’re asking for and form messaging

The procedure of joining your email list should be simple for new subscribers, and it should explain what to expect. Just keep in mind that while receiving all of their information up front will be helpful to you, it won’t be simple for them. According to studies, the number of signups you get will depend on the length of your form.

 

5. Experiment with Pop-Ups

Pop-up forms can be a quick and easy approach to increasing interest in your email list. But before you begin, it’s crucial to set certain ground rules. Not every form has to appear in the centre of the screen and obscure the material in the background. You can use a slide-in form on the side of the screen or a “sticky” form that unobtrusively stays at the bottom of the page while a user scrolls.

 

6. Add incentives after a purchase

After a purchase is made, including an automatic reward or CTA (e.g. on your thank you page). Not every person who uses your product or service will come back. However, you may use your emails to promote customer loyalty. You can encourage them to buy from you again by using the point of purchase to gather email addresses.

 

7. Run a contest to collect subscribers

Contests are a fantastic marketing tactic for generating interest and luring new members. Setting a deadline (such as a weeklong competition) creates a sense of urgency. Make sure your award is a worthwhile item or offer that they can’t live without. You may host a contest with the help of a number of technologies, including Gleam.io and ViralSweep.

 

Earn emails from social and other sites

You’re now prepared to investigate growth prospects that go outside your website after requesting information about existing relationships and optimizing your website to collect more emails. One of the main foundations of your growth strategy should be utilizing your social media following and connecting with other websites in your field.

1. Reach out to your social followers

You may increase the size of your email list as a business owner by using social media. You can reach an audience who is already interested in your company and what you have to offer by inviting your social media followers to join an email list. Additionally, you can demonstrate it by posting a link to your sign-up form or your email archive.

 

2. Add a form to your Facebook business page

You can obtain email addresses directly from Facebook, did you know that? Just integrate your email program with Facebook to make it simple for everyone who visits your page on the social networking site to sign up for email updates. For AWeber users, the detailed integration steps are provided below.

3. Pin a tweet that could entice a signup

 

While merely pinning a tweet that reads “sign up for our newsletter” to the top of your profile feed will probably have minimal effect, there are ways to highlight the benefits and opportunities to subscribe. Some examples of things you can pin are shown below.

Your most recent newsletter should give them an idea of what to anticipate.
Relevant quotes, original facts, and other material from whitepapers and books
Events and webinars coming up
With an image or GIF and clear text, you may make your tweet even more appealing.

 

4. Invest in social advertising

Social media is a potent tool, particularly if you can make an investment in it. You can reach your target demographic by utilizing the email signup-focused ad styles on LinkedIn and Facebook.

Never be afraid to experiment with your advertisements and A/B test various images, videos, GIFs, and copy. Testing, testing, testing is the only method to discover what works with your audience for email marketing efforts.

 

5. Don’t forget about YouTube (if you’re using it currently)

You can gather email addresses if you use YouTube as a social network and are active there. Think about the ideal placement, ask to message, and the benefit they will receive when requesting an email. To arrange the most crucial information before the “Show More” truncation, always preview the live video first. Consider ways to make it simple for users to subscribe. There are several ways to put calls to action inside the video area on YouTube.

 

6. Write for other industry blogs

An excellent approach to reaching an audience you would not otherwise have is guest authoring. In addition to providing value to a new audience by contributing to other websites, you also have the chance to find subscribers who could end up becoming some of your best clients.

7. Cross-promote your list to another list

Have many lists? Promote your offer from one list to the other list using cross-promotion. The goal is to persuade people that joining your email list will benefit them and that it is best to do so right away so they can start receiving benefits right now.

 

But whatever you do, never buy a list

Creating an email subscriber base can seem overwhelming, but buying a list is the worst thing you can do. Your email deliverability suffers when you buy an email list. These emails did not subscribe to you, and your messages may be marked as spam as a result.

 

Monitor and track email performance

Make sure the proper tracking is set up on both your website and your email newsletters. With the help of the data you gather, you’ll be able to pinpoint the best content for your audience and make strategic decisions that will increase the number of email addresses on your subscriber list. Using a tracking service like Google Analytics, you may view your statistics and determine how well you’re doing.

 

Setting up an Email List without Spending a Dime

Building a mailing list is a great idea regardless of your niche. You add an opt-in email subscription form to your website and request that people enter their email addresses to subscribe to your updates. You have the right to choose the best days, weeks, or months to send email newsletters as a blogger with a quality mailing list.

Why an Email List is Essential for Your Business

You might be contemplating whether or not to set up a list. Didn’t you think it could help you build more followership on Facebook, Twitter, and other social media or help you build engagement with people in some more enterprising ways?

While you have complete control over your list, that isn’t the case with social media. What you can do is:

1. The number of followers or users who can see your updates or posts on any given day, notably on Facebook.
2. The quantity of disk space on which you can produce texts or messages, implying that no matter how extensive your posts may be, only part of these can be seen by other users;
3. Having a loyal audience or following on social media, despite the fact that users come and go.

Selling goods or services is more realistically done via email than through social media. When sending emails to subscribers, you can include links to your sales page; however, this is not permitted on social media sites like Facebook. You can quickly close deals because you have control over your list and can introduce both new and old products to your members.

The Reason For A Special Service For Your Email List.

Free email services like Yahoo Mail, Gmail, Hotmail, and others allow for the electronic transmission of emails, but there are a few reasons why you should avoid doing so:

1. You might unintentionally or purposefully add persons to your mailing list who have never given you permission to do so. Depending on the situation, you can face legal action for failing to comply with CAN rules. SPAMs In addition to this, it is inconvenient for users to be added without their consent, regardless of whether they are residents of the US or Europe.

2. When using free networks like Gmail, Hotmail, and similar services, you are limited in the number of emails you can send out at any given moment. Due to account restrictions, some users might not be able to send emails to more than 100–500 recipients at once. Therefore, you require a unique service for your list.

3. You won’t be able to tell how many people clicked through, opened, or otherwise interacted with your emails, which are intended for your consumption.

4. Compared to premium services, free email services are less effective for enterprises. Services like MailChimp, Aweber, Thrive Leads, MailerLite, and many others are necessary for your company.

The Significance of Building an Email List

A list of up to 1000 subscribers can be compiled by several mailing providers without incurring any fees. Employ your regular email address even though you’ll need to use a specialist emailing provider to build a list so that subscribers will know who to contact when they receive news or blog updates from you.

ConvertKit vs AWeber vs Mailchimp Pricing Breakdown (2022 Updated):

In case this pricing comparison chart infographic isn’t easily viewable for you, here’s a text breakdown of the pricing for each of these email campaign marketing tools between ConvertKit vs AWeber vs Mailchimp:

 

Campaign Subscriber Count ConvertKit AWeber Mailchimp
0 – 1,000 subscribers Free – $29/month Free – $19/month Free (Feature-Limited)
1,001 – 2,000 subscribers $49/month $19 – $29/month Free (Feature-Limited)
2,001 – 3,000 subscribers $49/month $29 – $49/month $51/month
3,001 – 5,000 subscribers $79/month $49/month $79/month
5,001 – 10,000 subscribers $99 – $119/month $69/month $105/month
10,001 – 15,000 subscribers $149/month $149/month $170/month
15,001 – 25,000 subscribers $179 – $199/month $149/month $200 – $230/month
25,001 – 50,000 subscribers $259 – $379/month Must Request a Quote $270 – $320/month
50,001 – 100,000 subscribers $379 – $679/month Must Request a Quote $430 – $540/month

 

As you can see, all three of these tools provide complimentary subscriptions for up to 1,000 users (Mailchimp goes up to 2,000 subscribers, but is feature limited). For up to 1,000 subscribers, Mailchimp, Mailchimp, and other email marketing solutions provide free plans.

      • Now offering a free plan are ConvertKit and AWeber (for up to 1,000 subscribers)

ConvertKit and Mailchimp’s prices have increased significantly for subscriptions with more subscribers.
Almost universally, AWeber has positioned itself as the most affordable choice of these three instruments.
With any of these systems, fees only start to rise noticeably once you pass the 5,000 subscriber threshold. With that many readers, you should be monetizing your site to the point that it more than pays your costs, and for good reason.

Which Among These Is The Best

Mailing List For Me? (Mailchimp, MailerLite, Drip, Aweber, or ConvertKit) etc.

There are effective alternatives for creating a mailing list, so you might want to research which service is best for you. I’ll list some pros and cons options,  but I use Aweber for free.

Pros of AWeber:-

    1. Excellent email deliverability
    2. Good Automation, Segmentation, & Tagging
    3. More than 600 email templates. Or, you can build your own from your website URL with the Smart Designer
    4. You can use web fonts in e-newsletters sent with AWeber
    5. It integrates with an honest range of third-party tools and apps
    6. It makes fixing up simple time-based autoresponders very easy to try too.

Cons Of AWeber

You can see that each of these 3 solutions provides a free plan for up to 1,000 members (Mailchimp goes up to 2,000 subscribers, but is feature limited). Up to 1,000 subscribers can use the free plans from Mailchimp and other email marketing platforms.

ConvertKit Pros

Perhaps the most user-friendly email program available is ConvertKit. It offers very user-friendly subscriber tagging features that make it simple to categorize your email subscribers. Based on the links a user opens within an email, it is simple to establish email autoresponders and shift subscribers across various segments.

Cons of ConvertKit:-

  1. Not many advanced features
  2. Can be much more expensive compared to other email marketing platforms
  3. The analytics reports could be a bit more detailed
  4. No lead scoring

Mailchimp offers email marketing in the most effective manner. This is a free tool and also has paid plans for advanced options.

Small businesses find it challenging to do marketing, designing, providing services etc. Outsourcing Digital Marketing every time is not possible. Mailchimp comes as a boon for small startups looking for good and quality email marketing. The result of using Mailchimp for email targeting is substantial. The usage is fairly easy.

Cons of Mailchimp:-

  1. No access to automated emails on some plans
  2. Difficulty managing list
  3. Doesn’t support affiliate marketing
  4. Limited automation

Drip Pros

Drip is, in my opinion, the market’s most effective email tool for blogs. The email deliverability is excellent, and you can do almost anything with it. In essence, Drip has all the features I now require, so I don’t see myself moving anytime soon. Additionally, the user interface is straightforward and user-friendly, and customer support is first-rate.

Drip Cons

The pricing of Drip is the only real drawback compared to AWeber or ConvertKit, which is around 25% higher.

The user interface is a bit trickier than ConvertKit’s because it has a lot more capabilities, which is the second drawback. The learning curve will thus be a little bit steeper. My email statistics are shown poorly, although it is really a small complaint of mine.

Taking Actionable Steps in Building Your List

Creating a Tripwire landing page is necessary for building your email list. The Tripwire offer must be introduced, and subscribers may get it as a download or text link. Once members have completed the subscription verification process, they will immediately receive the offer, which may be a link to another page on your website or an eBook for download.

If you’re using MailerLite to set up your mailing list, all setup instructions are detailed and explained, including how to get your account approved, complete your profile, confirm domain ownership, import subscribers from other sources, create your first campaign, send your first campaign, and examine campaign reports. If you would rather prefer MailChimp to MailerLite, instructions are also clearly stated for you.

What are your list-building tactics?

Does one strategy in particular help you gain new subscribers? Is there anything that your industry finds to be less than ideal? Once you have your list, you may use email marketing to expand your firm swiftly. Get all the resources and tools you require to master email.

10 STEPS GUIDE TO STARTING AN EMAIL LIST

Step 1: Select an email marketing service.

step 2. Create an email marketing account.

Step 3: Develop an opt-in form for your website.

Step 4: Compose your first newsletter.

step 5. Create a welcome message

Step 6: Create a freebie.

Step 7 – Create a landing page

In Conclusion

Always use free tools for as long as you can, is my piece of advice. Until your blog generates the $29/mo it would cost to have a ConvertKit subscription, ConvertKit is a better email marketing platform that is free. You do have to pay for the capacity to increase your email list’s revenue potential, but you shouldn’t do so until it is actually worth it. Continue using MailChimp up to the time when you are compelled to switch to their paying plan (between 2,000 and 3,000 subscribers), at which point I advise switching to ConvertKit or Aweber free.

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