What is a Landing Page?


 

What are My Landing Page Options?

Once you have joined Wealthy Affiliate you will begin to hear people talking about landing pages and wonder if you should have one? It can be very confusing as you can have landing pages without having a website and there are offers made to create one in your autoresponder as well.

What will work best for you and where should you create a landing page?

First, let me say that a landing page is designed to turn a reader or looker into a customer, it is a very specific page. 3 types of landing pages can help you to convert your traffic at higher rates depending on how well they are written.

Two are created on your website, either you can use a WordPress plugin for landing pages (a lot in the community use the Elementor plugin) or you can create a normal post in your dashboard. The other one is created in your autoresponder to encourage people to subscribe (or you can have a simple pop-up instead) this way you can auto email these people and build your list.

The 3 Types of Landing Pages

  1. Paid Advertisement (PPC) > Your Landing Page > Affiliate Link to Product Merchant.
  2. Internal Call to Action > Website Landing Page for one product
  3. Subscriber Landing page on your website > Email address collector.


1. PPC to Landing Page to Product Merchant

When you pay for traffic to your website let’s say from Google generally it goes directly to the merchant link. This is not always a good thing as it is known that merchants are not that good at converting visitors. This is where you would have a landing page on your website where they would come first and then you would redirect them to buy from the merchant link on your landing page.

That landing page would provide more information specifically about the product that the reader was interested in. Let’s say they clicked on an advertisement for dog food, then your landing page is going to have reviews of the 5 best dog foods with a call to action to buy from the merchant.

Kyle did some excellent training on the structure of a landing page:

https://my.wealthyaffiliate.com/training/components-of-a-landing-page/review-pages

https://my.wealthyaffiliate.com/training/landing-page-optimization/creating-headlines

After reading these you will have a solid idea of how to structure a sales landing page on your website. Although they were written in 2012 the information is still very relevant today.

You can find free templates at these links provided by a helpful community leader:

https://blog.hubspot.com/marketing/landing-page-types

https://blog.hubspot.com/marketing/free-landing-page-templates

2. An Internal Call to Action in Every Post

This is a very clever way of promoting your main product when you write a post or article for your website and you can add this several times in a long review. But you don’t want people to feel that you are doing a hard sell. The plan is that the call-to-action button will take them to a landing page that you created as a post on your website.

Here is an example that I created for my posts:

I created this in Canva for free (using the LinkedIn template), then compressed the image in BeFunky for free to about 74kb and loaded it as an image on my post placing the link to my landing page when I load the image from my dashboard.

In this post (landing page) you will write a convincing review of the product and why people should buy or join. It is more often in a testimonial style (such as why you joined Wealthy Affiliate and what it has given you etc.) Here you can tell your story, add screenshots of your earnings, and anything that will encourage people to join.

Tell them about yourself and why it has changed your life, you can be creative, you want them to relate to you. Make sure that you condense any images as you must keep your load speed for all your posts under 3 seconds.

https://my.wealthyaffiliate.com/training/befunky-photo-editor

https://my.wealthyaffiliate.com/training/how-to-use-canva-for-pinterest

3. Subscriber Landing Page on Your Website

Although it may seem easier to use a plugin for a subscriber landing page on your website, most of them have one big drawback. It is very hard to automate regular emails and newsletters to go out to your growing list of subscribers.

That is why most people prefer to use the free landing page designers offered in Aweber, Mailchimp, MailerLite, or GetResponse because it is more manageable in the long run.

I know that Aweber and MailerLite both have landing pages (whole screen) and pop-ups (smaller boxes) to gain subscribers and also have high delivery rates for your emails, even to Gmail accounts.

Everyone should set up an autoresponder soon after they have a website with posts on it, as you don’t want to miss out on building your list of followers. Aweber and MailerLite both are free up to 500 subscribers and super easy to set up. Aweber is happy to have MMO websites and MailerLite is excellent for non-MMO websites.

This is how to create an email collector yin in Aweber.

How to create an email collector in MailerLite.

Check out these 10 Best Landing Page Creation Tools

Get more sales and leads using these highly convertible landing page builders
A landing page is one of the most efficient ways to capture information about your visitors in order to convert them into clients. Needless to say, designing a well-structured landing page and having the right tools to personalize your audience’s experience, drive traffic, and generate leads is crucial for businesses. Luckily, all of this can be done easier with the use of landing page creation solutions.
In this article, we have chosen ten great landing page creation tools that are fairly easy to use and quick to get the hand of. Most of them pack marketing tools for analyzing, testing, and optimizing the performance of your pages.
Quick Overview
HubSpot – Landing page builder by powerhouse developers
Unbounce – Landing page platform that powers more than 15k brands
Elementor – The Landing page builder for WordPress
MailChimp – Landing page builder by marketing specialists
Leadpages – High-tier landing page builder
Instapage – AIO solution for landing pages
GetResponse – Highly-convertible landing pages and email marketing
Lander – Full pack powerful landing page tools
Wishpond – Do it yourself or get it done for you
Landingli – Easy end-to-end solution for landing pages
1. Amongst their variety of tools, HubSpot also offers a solution for landing page creation.
The tool is available as a part of the Marketing Hub package that aims to help you launch professionally-looking pages in no time. The tool features a visual drag-and-drop editor to help you customize the content, sections, and branding.
Another advantage of this creation tool is the ability to personalize the landing page for individual visitors. This will inevitably improve the visitor’s experience.
In addition, the landing page creation tool also includes a centralized dashboard for analyzing, testing, and optimizing the performance of your pages.
In terms of easiness, the software is beginner-friendly in a few minutes with onboarding videos and written content. The templates are also quite easy to handle and customize and there are additional plugins from creation to page design.
On the downside, the product lacks AMP mobile pages and can get pretty pricy on the higher-tier plans.
HubSpot Landing Pages
2. Unbounce
Landing page platform that powers more than 15k brands
Unbounce is a software company from Canada that hosts the annual Call to Action Conference for industry professionals and produces landing pages for their clients.
The company claims to offer the No. Their software focuses on helping you design beautiful landing pages that convert more and turn traffic into revenue.
The Unbounce Builder offers an easy drag-and-drop editor and more than 100 landing page templates to choose from. You can add sticky headers and popups, maps and also insert dynamic keywords for SEM campaigns.
And last, the features of the software include landing pages and pop-ups integration for WordPress, MailChimp, AWeber, and other popular CRM and email tools.
On the downside, the redirects and integrations are available only for Premium and Enterprise.
If the platform got your attention, you could see more details by visiting the Unbounce Website.
Unbounce Landing Pages
3. Elementor
The Landing page builder for WordPress
Elementor Ltd is a software company that provides web development services, amongst which is the website builder for WordPress users. For example, the only way to customize your URL is through such an extension.
You could check out the landing page builder feature directly on MailChimp’s Website.
MailChimp Landing Pages
5. The Leadpages campaigns integrate across all popular tools from Facebook ads to eCommerce.
The landing page creation platform is fairly easy to use with its drag-and-drop editor to move your content around. Instapage
Instapage Inc is a software company with a landing page platform focus.  The tool was named amongst the “5 best Landing Page Builders 2017” by 99signals and “15 Powerful B2B Lead generation Tools 2018” by Business 2 Community.
The solution packs six products and numerous features that have been built specifically for increasing advertising conversion rates. Amongst those products is the Landing Page builder that allows you to create on-brand responsive landing pages with the option to choose to customize from more than 200 templates.
It’s really easy to use and suitable for businesses at all stages. GetResponse
Highly-convertible landing pages and email marketing
GetResponse is another full pack AIO marketing solution that offers multiple tools alongside the means to build landing pages. The platform allows you to build high-converting landing pages that are responsive for mobile and also to take advantage of the email marketing solution.
The landing page creation tool features integrations for WordPress, Shopify, Salesforce, and tons of others. Lander
Full pack powerful landing page tools
According to expert reviews, Lander provides its users with a full-pack powerful landing page building tool that grants you control and a huge set of wide-reaching analytics tools. Fortunately, there is a free trial that is suitable for new users to experiment and try out the features before making their mind.
This powerful tool offers a mobile version of the landing page creator, A/B testing, integrations with Mailchimp, Salesforce, Google Analytics, and others. If you choose the second option, Wishpond will provide you with a team of designers, copywriters, and marketers to help you out.
Their landing page builder is part of a full suite of marketing services and it’s quite a beginner-friendly and easy software to learn. Landingi has great reviews in terms of its ease of use and true drag-and-drop editor for pixel-perfect results.
It offers over 200 templates to choose from for your landing page as well as unlimited landing pages, custom domains, visitors, leads, and users. The pages are embeddable for Facebook and responsive and are integratable on most platforms.
On the downside, Zapier integration, as well as popups and A/B testing aren’t included in all plans.
In conclusion
It’s hard to point out which landing page creation tools are the best for your business as it all depends on what range of tools you’d like to have for your unique case. They all offer customizable templates to choose from and other necessary tools for design and conversion.

Remember landing pages are a chance to showcase and sell your offers, products and services.

They should look and feel different to your website and have a particular set up style to aide conversions.

Following this simple guide of 7 tips will see you making great inroads and gain many more subscribers.

If this tutorial has been of value and a benefit to your online success then please like it and share it.

Remember also that mobile phone users show different online behavior patterns to PC or tablet users. Think about different offers for mobile phone subscribers….demographics!

What Else?

What can you do in order to design your landing page to engage and practically make your CTAs the only logical outcome of your viewers’ experience?

  1. Conclusion

When you are new it is easy to feel overwhelmed by all the information that you are getting and not know what to do first. You can always add landing pages in a few months when you are writing 2 posts per week, you can go back and add your call to action and link it to your landing page on your website. It’s hard to point out which landing page creation tools are the best for your business as it all depends on what range of tools you’d like to have for your unique case. They all offer customizable templates to choose from and other necessary tools for design and conversion.

Until then, keep doing a lesson each day and the assignments as they will give you the needed practical information to grow a stable and profitable website. You can monetize it progressively as you learn more.

‘Sure, and steady will win the race.’ I hope that this has settled your mind on landing pages and where and how to use them.

Please leave a comment, below so that I will have to be reviewed for more posts. From Godstrong, good luck online.

 

4 thoughts on “What is a Landing Page?”

  1. Building a landing page is very important. Because so much of our business relies on this single page, we need to put a lot of work into it. That doesn’t mean that the landing page does all the work. We have to have a system in place. But the landing page is that final push. I would like to build a subscriber landing page.

    1. That was great Ann. Such a pack of knowledge showcased there on the importance of Landing pages. A landing page is a great go for our business to convert huge. Thanks so much for that wonderful comment.

  2. Landing page is important. Much of the business is based on this page, we have to submit to do it properly. It doesn’t mean that the landing page is everything. Let’s have an order in everything we do. The landing page is frequently used. I built a landing page for subscribers and it helps me a lot.
    I worked with Aweber before, but it can be even simpler with WordPress with the plugin.

    I have a lot to learn from this article, being at Wealthy Affiliate for 4 months.
    Respectfully
    Vasile,

    1. Great comment Vasile. Thanks for stopping by and am so happy you quite agree that the landing page is an essential part of our business. Wealthy affiliate is the best platform in the world and there is none other for me. I attend my training online from Nigeria and though the cost is much on me, yet I am spending all I can for I want the best for myself. Thanks and good luck with WA.

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